The small things are the ones that fall. Update a status, open a task, tell someone — each takes ten seconds, which is exactly why they get forgotten.
One rule, in plain words
You choose what happens, and what should follow. The rule runs on the data already in the system — the same customers, the same conversations. One rule does one thing, so it is always clear what happened and why.
- A new enquiry arrives — a task opens for the right person
- An opportunity moves a stage — the customer gets an update
- Something sits untouched for days — someone gets a nudge
When a customer starts to drift
What gets said in the conversations points to who is drifting toward leaving, and who is ready to hear about more. Whoever is flagged shows up in a list, and from there you open a task for the right person — so someone calls while it still matters.
- A customer flagged as at risk of leaving — a task for the person who handles them
- A customer flagged as ready for more — a task for sales
What it saves
Less manual work
The small updates happen on their own instead of depending on who remembered.
Fewer things falling through
An untouched enquiry or a forgotten opportunity gets a nudge instead of quietly disappearing.
Full control
Any rule can be switched off, changed, or limited to one kind of enquiry. Nothing runs that you did not decide on.
Who this is for
- A business where every enquiry goes through the same stages
- A team that hands work between people and wants that to happen without verbal reminders
- Anyone who has already lost a customer who fell between the cracks